Hy Dairies, Inc. Essay

AnalysisRochelle Beauport an assistant sucker manager for HY Dairies and is one of the few women of color in brand commercializeing management. She played a heavy(p) federal agency in increasing the organizations sales volume, and grocery store share by upward(a) sagging sales of their popular gourmet ice cream. This achievement did not go by un-noticed Rochelles boss, Syd Gilman the vice president of marketing promptly offered Rochelle a forward motion to a lateral position of market research coordinator. Syd justified assigning the position of market research coordinator to Rochelle because it gives her broader experience, and access to high profile work, which would upgrade her career. Syd took the same path to the office of vice president of marketing Rochelle thought this promotion was a demotion in transmission line status and not a route to top management, and an implied assumption of racial inequality. Syd obviously overestimated Rochelles belief of moving to market research coordinator would be the same as his, and now Syds faithlessly consensus effect has threatened Rochelles values and dedication to HY Dairies. ConceptComplexityComplexity is the distinct role or identity that people perceive about themselves to this point Syd did not see himself as stereotyping Rochelle because he did not view the promotion as a negative but rather a preparation for her future with the company. The lack of communication in this case study shows everyone has their perception of things and if you do not open the lines to effective communication you can cause issues within the organization.Self ConceptSelf-concept has a more varied effect on behavior and performance Rochelledefined herself as a person who overcomes challenges, specifically her role controlling a product that directly affected HY Dairies profitability. This opportunity resonated as a restriction in career growth and not an advance in her career in brand management. Ms. Beauport views this refreshful prank that could hurt her career. Without clarity on the position from Syd, Rochelle now examines her self-concept and defines herself as a black woman with no future in brand management. RecommendationsSyd and HY Dairies must be aware of perceptual biases, and to do that, HY Dairies must get by that it exists. In Syds and Rochelles situation, it is obvious that diversity awareness a necessary requirement. This process if implemented, attempts to belittle discrimination, this makes employees aware of systemic discrimination. Awareness of perceptual biases reduces biases by making employees more mindful of their thoughts and actions. HY Dairies should also pick at perceptual biases by increasing self-awareness from this insight, employers have an enhanced understanding of biases in their decisions and behavior. If Syd used self-awareness when considering offering the promotion to Rochelle, he would have displayed authentic leadership and able to explain to Rochelle hi s vision of her in the role of market research coordinator.Discussion QuestionsApply your knowledge of stereotyping and social identityWithin this case study two stereotyping and social identity came into play. The employee identified herself as a minority, feeling as if the job offer was a negative due to her skin color and gender. The employee further tangle she was being stereotyped for being a woman due to the lack of communication from the vice president. If the vice president took the time to explain the reasons for the new job offer and where he saw his employees future, it could have eliminated the feelings his employee snarl. What other perceptual errors are unmingled in this case study Perceptual errors that are apparent in this case study is the employee felt she was being discriminated against due to an experience at her previous employer. She made the assumption that the job offer was a negative when in fact it was a positive.Another perceptual error was the vice pr esident felt he communicated the promotionwell to the employee, when in fact he was very vague in the job offer. He could have explained the reasons behind the promotion, further explaining his previous position and his future goals for her within the organization. What can organizations do to minimize misperception in these types of situations In order to minimize misperception in stereotyping situations an organization must implement effective communication throughout the organization. Implementing programs such as diversity training for all employees, with additional training for supervisors to go through ways to maintain fair employment practices where employees feel comfortable. It is important that all employees are held accountable and if anyone, careless(predicate) of position, violates a policy that there are consequences to ensure employees have faith in the organization and its leadership.